The history of Ragu dates back to the 1930s, when Giovanni and Assunta Cantisano emigrated from Naples, Italy and arrived in the big, bustling streets of New York.
In April 2014 Ragu hit the headlines again with innovative pour over sauces and a fresh new look for the brand and website.
A magical 60 years after Ragu was first created in New York and we were making the headlines again, as one of the first food brands to appear online.
In 1971, Ragu’s starring role on dinner tables crossed the Atlantic, as it was the very first pasta sauce in a jar to be made available in the UK. Britain embraced the Italian-American taste of New York. Everyone started calling for Ragu!
Assunta and Giovanni’s son, Ralph, helped shape the company and even added the image of a Venetian gondola to the packaging after gaining a little inspiration on the wall of one of his favourite Philadelphia restaurants.
In the early days, Giovanni and Assunta hand delivered their delicious Italian sauces around New York from their car, listening to the sweet sounds of the 1930s music scene as they went.
Ragu’s history dates back to 1914, when Giovanni and Assunta Cantisano emigrated from Naples and arrived in the big, bustling streets of New York. They brought with them dreams, aspirations and a very special approach to creating traditional Italian cuisine.
Seventy-five years after it all began in New York, Ragu Italian sauce made the headlines again with a classic new look and delicious new recipe.
Everything that was created in New York is bigger and brighter! Ragu lived up to its Big Apple roots by introducing a new ‘chunky’ version to the Italian sauce range.
As Rock ‘n’ Roll captivated the world, steaming bowls of pasta became a big hit with the masses, moving out of Little Italy and onto dining tables across the States.
The delicious flavours of the Ragu sauce began to draw the crowds around New York.
It was amidst the lights, camera and action of 1937, when Assunta and Giovanni decided to put their culinary talents to good use. History was made when the first Ragu Italian sauce was created in New York.